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Who

Who is receiving the benefit?

Dimension

What is the benefit of the solution?
Can you describe it as a narrative?

Magnitude

What is the economic impact of the benefit?How can it be measured:

Solution Demands/Costs:

What is required for the customer to achieve the expected benfits?
Example: Installing an app on a mobile phone.How can the cost be measured

What are the tangible benefits:

Examples: Increase revenue, reduce costs, save time

What are the intangible benefits:

Examples: Increase security, improve confidence, reduce frustration

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